PURE
NINJA
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FOOD + COSMETICS / DECODED

Front: promises.
Back: ingredients.

Turn the package over. Pure Ninja helps you read what’s actually there — with AI explanations, your preferences and room for your own decision.

For iPhone & iPad. Full access requires a subscription.

A little more context goes a long way.

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FROM SMALL PRINT TO YOUR NEXT CHOICE

Three moves.
Your call.

Start with the label. End with a decision that’s yours.

01

Bring the ingredients.

Photograph the list, choose an image or paste the text. Pure Ninja reads ingredient labels, not barcodes.

02

Get the context.

See the transcription, reading confidence and explanations of ingredients worth a closer look. Compare the reading with your package.

03

Make your choice.

Keep a product, save it for later or mark that you’re skipping it. Build a history of your own decisions.

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Meet the ingredients on your label

INCI names, E numbers and ingredient functions. The entire Pure Ninja catalog, in your browser.

Explore the complete index

LESS GUESSWORK. MORE CONTEXT.

The label is
just the beginning.

Food labels and cosmetic ingredient lists, in one place. Explore the app through real interface previews with example data.

BUILT AROUND YOUR QUESTIONS

Your preferences.
Your point of view.

Choose what you want to focus on and add ingredients you prefer to avoid. AI uses those preferences to make its explanations more relevant to you.

See your choices
add up.

Look back over 7 days, 30 days, the previous month or your full history. See which flagged ingredients appeared in products you chose to skip.

7 days30 daysLast monthAll time

Report periods available in the app

Your report tracks decisions, not exposure, dose or health outcomes.

Clarity includes
knowing the limits.

AI can misread a label. Pure Ninja gives educational context, not a diagnosis or a safety guarantee. Always check the original packaging and its warnings.

Read how your data is handled

PURE NINJA PLUS

One membership.
The full picture.

Both plans include AI photo and text analysis, personal preferences, saved products, ingredient guides and choice reports.

Annual access

Save 58% vs monthly

$29.99

per year, billed upfront

About $2.50 per month

A full year of context for your everyday choices.

Explore Pure Ninja Plus

Prices shown for United States, effective October 4, 2026. The price and any applicable taxes shown by your local App Store before purchase apply. Auto-renewing subscriptions; cancel in your Apple Account settings. No free trial is currently offered.

A few good questions.

Does Pure Ninja scan barcodes?

It reads ingredient lists from photos or pasted text. Photograph the ingredients on the packaging, rather than the barcode or the front of the product.

Can it tell me whether a product is safe?

No. A label does not establish ingredient concentrations, individual reactions or product safety. AI can also make mistakes. Use the explanations as educational context and consult a qualified professional about health concerns.

What can I try before subscribing?

The introduction includes an example analysis so you can explore the format. An active monthly or annual subscription is required to analyse your own labels and access the main app features.

Where is my history stored?

Your analysis results, preferences and product decisions stay in local app storage. iOS backups may include this data. Selected label content is sent for AI analysis only after your consent; your entire history is not sent.

Which languages are available?

English, Polish, German, French, Spanish, Italian, Brazilian Portuguese, Japanese, Korean and Simplified Chinese. The interface follows your device or app language settings.

Read a little closer.
Choose for yourself.

The next good question starts on the back of the package.

View on the App Store